Audi has been at the heart of the Sinclair Group since the mid-70s when it became the first franchise to be awarded to the business.

The brand was originally represented on the same site in Port Talbot, where Bill Sinclair founded the Company three decades before – the mechanic opening a garage on his return from the war.


Since those distant days, the Group’s association with Audi has gone from strength-to-strength as Port Talbot was superseded by a trio of state-of-the-art Centres that opened in Bridgend (1981), Neyland (2003) and Swansea SA1 (2005) – the latter replacing the city’s original Audi location which had commenced trading in 1996.

Today Audi is one of nine prestigious marques within the Sinclair Group, which has certainly come a long way from its humble beginnings. Now established as the largest motor retail group in Wales, the Company operates with 1,000 employees in 22 locations from where 15,000 cars are sold annually and 50,000 customers are looked after.


" I am immensely proud of where we are today and what has been achieved by this Company. The business could never be where it is today without the hard work, commitment and enthusiasm of the teams in each of our retail outlets as well as the incredible loyalty of the customers within the communities that we are honoured to serve. "

Gerald Sinclair

Much has changed over the years but the Group remains family-owned and true to its family values for delivering the very highest standards of personal service and treating every customer as an individual whether they’re interested in buying a new or Approved Used Audi or seeking our expertise for Audi servicing, MOTs, repairs or genuine parts.

With almost 50 years of Audi representation behind us, we remain as committed to this ethos as we’ve always been and ready to serve future generations of Audi drivers.

New Audi Cars
Audi Interior
Audi Mechanic fitting a tire in a workshop
Red Audi and blue Audi outside Sinclair dealership