Audi Engineering Innovation

Explore Audi Engineering Innovation to discover more about the quattro all-wheel drive system, Vorsprung durch Technik, e-tron and Audi’s Motor Sport heritage.

Quattro All-wheel Drive

Quattro is Audi’s renowned all-wheel drive technology that was originally developed through Audi motorsport engineering back in 1980 and is now a cornerstone of Audi philosophy and brings safety, sportiness and performance to everyday driving. Since the debut of the Audi quattro nearly 40 years ago more than five million cars with permanent all-wheel drive have been sold and its now available across the entire Audi range.

Vorsprung Durch Technik

Vorsprung durch Technik, as the well-known saying goes, but what exactly is it? Well in simple terms it’s all about pushing boundaries through technical evolution. For instance, Audi Intelligent Driver Assistance gives you an extra pair of eyes on the road whether reversing, turning right, changing lanes or in cruise control it alerts you sudden hazards or obstacles, and can even take evasive action!

Park Assist can guide you into tight parking spaces by taking the wheel for you and manoeuvring the car into spaces you may not have thought possible! With intelligent features like Matrix Beam LED headlights an Audi can flood the road with light without dazzling oncoming traffic. By using a camera and sensors Matrix LED automatically adjusts individual diodes to dip the beam or increases it on one side to fully illuminate the road as you turn into a bend.

With this kind of ‘technical evolution’ your Audi doesn’t just drive, it thinks…

Audi e-tron Plug-in Hybrid Technology

The e-tron program is Audi’s all-electric car project and the next-generation of Audi cars & SUV’s will be powered entirely by electricity! The first fully-electric Audi will be available to order late in 2018, with the first deliveries following in early 2019. But by placing a deposit now, you can secure access to Priority Ordering - making you one of the first to order our most advanced car yet!

Audi Motor Sport

The enduring legacy of motor racing success is brought to the road in the iconic Audi RS range. Born on the track, built for the Road! Audi have an enviable track record in the world of motorsport, particularly in world endurance sports car racing like the Le Mans 24 Hour, but Audi Motor Sport is about more than just winning races. The Audi philosophy is driven by a hunger for innovation with an unrelenting passion for motorsport technology, which translates into high performance road cars.

From the very first RS models which hit the roads in 1994, to the latest RS range, Audi's motorsport excellence has played a pivotal role in developing technologies for the road. The RS name stands for pushing the boundaries to achieve motor sports performance and efficiency.