The Electric Audi Concept from the First Spark

Shaping the future.

It started life like any other Audi, with our design team and a sketchpad. From those initial drawings, a data model was generated before it took physical form through a clay model. This is when the fine-tuning started.

Hour after hour, designers and models carved out intricate details to craft an unmistakable Audi aesthetic.

Concept comes to life.

Making sure the e-tron’s surfaces and proportions work in natural light was the job of Audi Head of Design Marc Lichte. With his team, he finessed the clay model away from the illumination of the indoor workshop.

Testing grounds.

From the heat of Africa to the chill of the Arctic, almost 250 prototypes completed 5,000,000km across four continents. Their brief: to ensure that in extreme conditions or start-stop traffic, the e-tron should feel just as reliable and responsive as any other Audi.

Ice-cool performance.

To test the battery’s ability in extreme conditions, the Audi team left the prototype in varying states of low charge overnight. And tried charging it in sub-zero conditions, too. Temperatures may drop, but the battery performance doesn’t.