The Audi e-tron
Follow the journey
The Audi e-tron

The Electric Audi Concept from the First Spark

From e-tron concept to e-tron prototype to the road-going Audi e-tron production model, it’s been a journey crackling with innovation.

The Audi e-tron

Charging ahead.

e-tron is here.

The exhilaration of an Audi. The design of an Audi. The craftsmanship of an Audi. For the new Audi e-tron, we took all that. And made it electric, beginning with the Audi e-tron concept.

Explore model

Shaping the future.

It started life like any other Audi, with our design team and a sketchpad. From those initial drawings, a data model was generated before it took physical form through a clay model. This is when the fine-tuning started.

Hour after hour, designers and models carved out intricate details to craft an unmistakable Audi aesthetic.

Concept comes to life.

Making sure the e-tron’s surfaces and proportions work in natural light was the job of Audi Head of Design Marc Lichte. With his team, he finessed the clay model away from the illumination of the indoor workshop.

The Audi e-tron Prototype

This is the next stage in the car’s development, where the concept is refined and tested as a road-going car.

Testing grounds.

From the heat of Africa to the chill of the Arctic, almost 250 prototypes completed 5,000,000km across four continents. Their brief: to ensure that in extreme conditions or start-stop traffic, the e-tron should feel just as reliable and responsive as any other Audi.

Ice-cool performance.

To test the battery’s ability in extreme conditions, the Audi team left the prototype in varying states of low charge overnight. And tried charging it in sub-zero conditions, too. Temperatures may drop, but the battery performance doesn’t.

High voltage.

The production version of the e-tron is the first car on the market that is capable of being charged at up to 150kW. After barely 30 minutes charging at a 150kW station, our electric SUV will be charged to 80% of its capacity.

That capability was dramatised in an audacious product showcase in an ultra-high voltage Faraday cage.

The Audi e-tron

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